Mad Genius

Colsons Beer Co

The Craft Beer That’s Unafraid to Give Big Beer the Bird

The craft brewery market can be fun, but standing out and staying in can be challenging. Unless you have a brand people can grasp onto…

The Goals

  1. Intrigue craft beer drinkers without alienating wary purchasers
  2. Take pride in Mississippian roots
  3. Be simple

The Process

Mock (Yeah) Ing (Yeah) Bird (Yeah) Yeah (Yeah)

Every brand has a story. Sometimes, before we can tell it, we have to uncover it. We worked closely with Colsons on messaging to ensure the tale we told was 100 percent theirs.

Six early logo concepts for Colsons. One has a flag on the "l" and others in cursive have a line extending from the "c" or "s" that underlines the entire name.
Early logo concepts for Colsons.

The Services

How Mad Genius Brewed a Scalable Success Story

Client Testimonial

“Mad Genius handled this perfectly, and we couldn’t be happier with the results.”

Jeff Hollingshead & Doug Colsons, Owners