Sqwincher

Sqwincher is an electrolyte-replacement drink that was originally created for industrial workers in high heat-stress environments. As a product, it has a lot to brag about, with an optimum balance of potassium and sodium and a fantastic track record in taste tests. But in the overcrowded "sports drink" market, they needed a fresh new look to help them stand out on the shelves. Mad Genius saw an opportunity to position Sqwincher as the sports drink for the weekend warrior, and created a series of new labels featuring custom illustration targeted toward the 98% of the population who aren't professional athletes.