Jubilee!JAM
For over 20 years, music-lovers from all over have flocked to Jackson for the Jubilee!JAM music festival. But after taking a break for a few years, the Jubilee!JAM had a new group of organizers, and a band lineup that skewed towards younger audiences. Mad Genius took the 2008 brand identity past its southern roots and drawing inspiration from Italian, American and Japanese street designs. This metropolitan approach broadened the appeal to a younger, hipper audience.
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