Two Ridgeland creative companies have joined forces to offer comprehensive creative services to clients locally, regionally, and nationally.
The two companies involved in the merger are Eyevox Film & Video Production and Mad Genius, Inc. Eyevox was established more than a decade ago, and became the largest full-service production company in the state of Mississippi, while Mad Genius, Inc., has operated since 2005 as a groundbreaking creative and advertising agency. The two companies often collaborated on cutting-edge projects; now, they will capitalize on the creative benefits of their alliance by entering into a formal merger, under the single brand name Mad Genius.
The innovative advertising and creative services provided by Mad Genius will be augmented by the full-service, in-house capabilities that made Eyevox a production powerhouse. Integrating the insight, strategy and creative vision of a trendsetting advertising agency with the high-end work of an award-winning production company is the Mad Genius recipe for success.
The merger makes good business sense, according to Mad Genius President and CEO Rick Moore. “Our client list just keeps expanding,” says Moore. “We’re proud to have a strong base of local clients, and in the past few years, we’ve also seen our regional and national opportunities grow. By bringing these two companies together, we can provide more streamlined, efficient and comprehensive services, enabling us to better serve all of our clients.”
Mad Genius serves a range of clients, representing a wide cross-section of industries, from health care, insurance, and banking to gaming, entertainment and colleges. With more than thirty employees, whose skill sets encompass all areas of advertising, media, web and creative production, the new Mad Genius is designed to take client projects from concept all the way through post-production, promotion and public relations. Clients’ brands are conceived as a whole throughout the entirety of the creative process. The agency refers to this process as “creative fusion.”
“We don’t just think about an ad, or just a video, logo, website, or radio spot. We think about fusing all of those,” says Mad Genius Creative Director Eric Hughes. “That’s why Mad Genius is uniquely equipped to provide limitless ideas to progressive organizations who want to expand their brand relevance. Because we can seamlessly fuse creative and production in so many formats, we can achieve that in truly surprising ways. We help our clients build real momentum.”
Being able to offer start-to-finish creative and promotional services, as well as a signature style of outside-the-box-thinking, makes Mad Genius a regional standout. “We see this merger as a way to open new doors and bring more business to the area,” says Chip Sarver, Chief Operating Officer at Mad Genius. “That’s why we’re so excited. Moving forward, we’re poised to continue expanding our services and pursuing new prospects.”
Mad Genius is now located at 279 South Perkins Street in Ridgeland, Mississippi.
View a video commemorating our union over at our Vimeo Channel.
