February 5, 2010 – It was a banner night for Mad Genius at the 2010 ADDY Awards. The Mad Genius team brought home 10 Gold awards, 6 Silver awards, and became the first company to win the new Best of Show award for Interactive Media.
Six of the ten Gold ADDY awards won by Mad Genius were for work completed for Southern Farm Bureau Insurance, including the Southern Farm Bureau Life Insurance Company Annual Report, the online campaign for Farm Bureau Insurance racing, the intro animation for the “New to the Crew” webisodes, and three of the “New to the Crew” webisodes in their entirety.
Mad Genius also took home the Gold for projects they completed for Intrusion Defense Group (graphics and overall campaign), and for their own new Mad Genius website, madg.com, as well as the new Mad Genius logo.
The Interactive Best of Show award is a new addition to the ADDY celebration, recognizing excellence in the realm of web and new media. Mad Genius became the first company to win the award. It was the crowning moment in a great evening for the Genius crew.
Interactive Director Rob Rubinoff with our Best of Show!
The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types. Hosted by the American Advertising Federation of Jackson, central Mississippi chapter of the American Advertising Federation, the 2010 ADDY Awards were held at the newly-restored Hotel King Edward (Hilton Garden Inn) in downtown Jackson.
The local ADDY Awards are the first tier in a national competition: all across the country, local entrants vie for recognition as the very best in their markets; local winners then compete against other winners in one of 14 District competitions; finally, district winners are forwarded to the third tier, the national ADDY Awards competition. It is the only creative awards program administered by the advertising industry, for the industry.
February 5, 2010: in honor of annual “Go Red For Women Day,” several Geniuses donned red to raise awareness for the #1 heath risk facing women: heart disease.
According to the Go Red For Women website: “Thanks to the participation of millions of people across the country, the color red and the red dress now stand for the ability all women have to improve their heart health and live stronger, longer lives.”
Raising awareness while raising the bar for office fashion? Genius!
Design students from Louisiana Tech took a field trip to Mad Genius to see just what it is we do here. Rob Bridges, Eric Hughes, and other MG minions spent the morning sharing our world with our artistic guests. Did the students approve of the Genius approach? Well, we’d tell you, but … a picture is worth a thousand words.
As we prepare to fill our champagne glasses and ring in the New Year, we thought a look back at the old one was in order … and what a year it was! For many reasons, 2009 ultimately emerged as a strong contender for Most Transformative Year Ever. So we thought a list was in order: The Top Nine of ’09. These are the moments, the honors, the work, and the growth that defined this past year. Enjoy the ride.
9 - GETTING REAL WITH FARM BUREAU
We started the year off right: in January 2009, Mad Genius officially became the agency of record for ten Southern Farm Bureau Insurance states. It’s hard to believe it’s only been a year; in that time, the Genius has developed an Toolkit utilized by Farm Bureau agents throughout the region, created an eye-catching series of webisodes called “New to the Crew” at Joe Gibbs Racing, produced commercials such as Phone Tree and Call Center, developed campaign and promotional materials… and this is only the beginning.
8 – AN EMMY, SOME ADDIES, AND BEST OF JACKSONS… OH MY!
In 2009, it seemed like you couldn’t swing a lab coat anywhere in this office without hitting another award. We’re proud of our animator Wade Acuff, whose work on Between the Lions earned our team another Emmy. Between the Lions is produced in Mississippi, and the Eyevox (now Mad Genius) animation department plays a critical role in bringing the show to life. Mad Genius was also well-represented at the American Advertising Federation of Jackson’s annual awards program, the Addies, bringing home multiple awards, including a Gold Addy in the Interactive category, for our work on the MMI Hotel Group website. Oh yeah, and the Jackson Free Press also honored our minions with several awards: Beth Kander won Best Jackson Writer, Opie Cooper won Best Jackson Filmmaker, and Eyevox was named one of the metro area’s top locally-owned businesses. Not too shabby, Team Genius.
7 – A PRESIDENCY COMPLETED
2009 marks the completion of Mad Genius Chief Operating Officer Chip Sarver’s term as President of the Ridgeland Chamber of Commerce. The Chamber is instrumental in keeping the Ridgeland business community strong, and Chip has been glad to serve… but the Genius knows the truth: Chip’s only completing his run as Chamber President so he can pursue his next title, President of Everything in This Universe and Six Others.
6 – COMING TOGETHER TO REMEMBER HEATHER
Some of the work we’re most proud of here at Mad Genius is when we partner with organizations working to make a difference. Heather’s T.R.E.E. was founded to honor the memory of Heather Spencer and eradicate domestic violence. Mad Genius designed the poster, VIP pass and press materials for the 2009 Heather’s T.R.E.E. “Soulshine” Memorial Concert, which was an important and touching tribute.
5 – DID YOU HEAR “Z” NEWS?
Z-Line Designs, one of the top five manufacturers of ready-to-assemble home office and entertainment furniture in the United States, selected Mad Genius to work on Z-Line brand strategy and interactive development. Z-Line Designs is based in San Ramon, California, and offers a broad range of furniture styles to suit a wide array of lifestyles. Z-Line Designs furniture is available through a number of online furniture retailers and major retail outlets, including Target, Wal-Mart, Office Max, Sears and Staples. Z-Line choosing Mad Genius is a win for Mississippi!
4 – IMAGINATION EDUCATION, INC.
Mad Genius has an arts and education initiative called Imagination Education, Inc. Though still brand-spankin’ new, Imagination Education took some giant steps this year. We were selected as a teaching artist group featured in the Mississippi Arts Commission Artist Roster, and were also chosen by Parents for Public Schools for inclusion in JumpstART. We’re working with Casey Elementary, we taught at Millsaps College for the second summer in a row, we served as instructors for the Canton Young Filmmakers Institute, and we’re working on launching several other projects, including Yeah, Write Whatever (a snarky project that tackles literacy through creative writing). We’re feeling the momentum – stay tuned for further ie developments!
3 – THE SHED GOES MAD!
Talk about rocking and rolling – Mad Genius recently became the agency of record for The Shed Barbeque and Blues Joint, a FamilyFoodDrinkery.™ Headquartered in Ocean Springs, Mississippi, with franchises expanding throughout Alabama, Florida, Louisiana and Texas, The Shed serves a full-scale barbeque menu in their unique, fun-loving restaurant environment. Named one of the Top Forty Fastest Growing Businesses in the State of Mississippi by the Mississippi Business Journal in 2008, The Shed is a regular award winner at the Memphis in May International Festival’s World Championship Barbecue Cooking Contest, and has been featured on Live! with Regis and Kelly and Guy Fieri’s Diners, Drive-Ins and Dives on The Food Network. Now, The Shed’s gone Mad… and the Genius loves getting Saucy with The Shed!
2 – RICK MOORE NAMED SMALL BUSINESS PERSON OF THE YEAR
We were busting our buttons* when CEO Rick Moore was named Mississippi’s Small Businessperson of the Year by the Small Business Administration (SBA). Rick traveled to DC for Small Business Week, convening with other statewide SBA award winners. We think Rick himself put it best: “It’s both humbling and inspiring to represent my home state, and show the rest of the nation that even in this troubled economy, there is positive, innovative work happening right here in Mississippi.” Well said, Rick. We hereby name you Genius of the Year, too. For good measure.
1 – THE MERGER: EV f/v + MG a/c = Creative Fusion
And of course, the biggest event of 2009: Mad Genius’ merger with Eyevox Film and Video Production. In the summer of 2009, these two innovative companies became one media powerhouse, under the single name Mad Genius. Being able to offer start-to-finish creative and promotional services, as well as a signature style of outside-the-box-thinking, makes Mad Genius a regional standout. Since the merger, we’ve made great strides. We were excited to launch our swanky new logo, and also launched our all new website, complete with a virtual portfolio, client testimonials, an introduction to some of the Genius’ minions, and more.
So there you have it. It’s been quite a year. But we’re even more excited for what 2010 has in store. From all of us to all of you … have a Genius New Year!
* Do Geniuses have buttons on our clothes, or only on our machines? Hmmm…
Ridgeland, Mississippi – on December 16, 2009, local business owners and community leaders gathered in the Mad Genius studio for a ribbon-cutting ceremony.
In July, Mad Genius merged with Eyevox Film & Video Production, the state’s largest full-service production company. Prior to the merger, Mad Genius, Inc. operated as a groundbreaking creative and advertising agency. The two companies often collaborated on cutting-edge projects; they now capitalize on the creative benefits of their alliance, as one creative house, under the single brand name Mad Genius.
The ribbon cutting ceremony was a formal welcome from the Ridgeland business community. Special thanks to Ridgeland Mayor Gene McGee, and the Ridgeland Chamber of Commerce, as well as everyone who came to show their support for Mad Genius.
November 21, 2009 – Kyle Busch, driving the #18 Z-Line Designs Toyota, dominated at the NASCAR Nationwide Series Ford 300 at Homestead-Miami Speedway. This was Kyle Busch’s first NASCAR championship; he ended the season with nine wins, 25 top-five and 30 top-ten finishes in 35 races. He finished the season with 5,682 points – more than any driver in series history. Congratulations to Kyle, Joe Gibbs Racing and the Z-Line Designs team!
RIDGELAND, MS—The creative firm Mad Genius has become the agency of record for The Shed Barbeque and Blues Joint, a FamilyFoodDrinkery.™
Headquartered in Ocean Springs, Mississippi, with franchises expanding throughout Alabama, Florida, Louisiana and Texas, The Shed serves a full-scale barbeque menu in their unique, fun-loving restaurant environment. The Shed also offers catering for special events of any size. Devoted customers, lovingly called ShedHeds, will be excited to know that as The Shed Barbeque & Blues Joint expands, more people will be able to have the opportunity to “Get Fed at The Shed.”
You’ve waited. You’ve wondered. And now, it’s here – the new MADG.COM! Can you hear the crackle of creative fusion? Hey, careful there, don’t shock yourself. (Seriously. This website is almost too awesome to be legal. We had to talk with lawyers, and they said lawyer-y things, but all we heard was “the world needs a new MadG website,” and so, here it is.)
Two Ridgeland creative companies have joined forces to offer comprehensive creative services to clients locally, regionally, and nationally.
The two companies involved in the merger are Eyevox Film & Video Production and Mad Genius, Inc. Eyevox was established more than a decade ago, and became the largest full-service production company in the state of Mississippi, while Mad Genius, Inc., has operated since 2005 as a groundbreaking creative and advertising agency. The two companies often collaborated on cutting-edge projects; now, they will capitalize on the creative benefits of their alliance by entering into a formal merger, under the single brand name Mad Genius.
The innovative advertising and creative services provided by Mad Genius will be augmented by the full-service, in-house capabilities that made Eyevox a production powerhouse. Integrating the insight, strategy and creative vision of a trendsetting advertising agency with the high-end work of an award-winning production company is the Mad Genius recipe for success.
The merger makes good business sense, according to Mad Genius President and CEO Rick Moore. “Our client list just keeps expanding,” says Moore. “We’re proud to have a strong base of local clients, and in the past few years, we’ve also seen our regional and national opportunities grow. By bringing these two companies together, we can provide more streamlined, efficient and comprehensive services, enabling us to better serve all of our clients.”
Mad Genius serves a range of clients, representing a wide cross-section of industries, from health care, insurance, and banking to gaming, entertainment and colleges. With more than thirty employees, whose skill sets encompass all areas of advertising, media, web and creative production, the new Mad Genius is designed to take client projects from concept all the way through post-production, promotion and public relations. Clients’ brands are conceived as a whole throughout the entirety of the creative process. The agency refers to this process as “creative fusion.”
“We don’t just think about an ad, or just a video, logo, website, or radio spot. We think about fusing all of those,” says Mad Genius Creative Director Eric Hughes. “That’s why Mad Genius is uniquely equipped to provide limitless ideas to progressive organizations who want to expand their brand relevance. Because we can seamlessly fuse creative and production in so many formats, we can achieve that in truly surprising ways. We help our clients build real momentum.”
Being able to offer start-to-finish creative and promotional services, as well as a signature style of outside-the-box-thinking, makes Mad Genius a regional standout. “We see this merger as a way to open new doors and bring more business to the area,” says Chip Sarver, Chief Operating Officer at Mad Genius. “That’s why we’re so excited. Moving forward, we’re poised to continue expanding our services and pursuing new prospects.”
Mad Genius is now located at 279 South Perkins Street in Ridgeland, Mississippi.
View a video commemorating our union over at our Vimeo Channel.
February 5, 2010: in honor of annual “Go Red For Women Day,” several Geniuses donned red to raise awareness for the #1 heath risk facing women: heart disease.
Ridgeland, Mississippi – on December 16, 2009, local business owners and community leaders gathered in the Mad Genius studio for a ribbon-cutting ceremony.
RIDGELAND, MS—The creative firm Mad Genius has become the agency of record for 
Visit our Vimeo channel
Fan us on Facebook
Follow us via Twitter